The first time I heard it (the album), I was floored, the second time elevated, and everytime since entralled!
SignalBlog Named for a unique Newfoundland phrase that means imminently, now is indeed the time for The Once.
From their beginnings as three actors who also loved to sing together, The Once has embraced a different vision of Newfoundland
music. Their sounds do not come from the noisy pubs and dockside taverns that fuel so much of the Islands energy. Instead,
their music comes from a quieter and more thoughtful place. Hope and tragedy are intertwined in their music, whether they
are singing an old lament from World War I, original songs that speak of love defeated, or tasteful songs from the artists
whose music inspires them. Their title of their new album comes from a poem by poet George Murray, a poem that so inspired
them they built a song around it. Song For Memory speaks of the power of words and music to freeze time and emotions, to make
small moments large, and large moments small. The songs climax features the memorable line, row upon row, of the
people you know, lifes expectations writ both in a personal and expansive way at the same time. As a trio, the
band has kept it uncomplicated, depending on the power of their voices and acoustic instruments. Lead singer Geraldine Hollett,
has an instrument of rare power; she is a singer who can still a noisy room, so expressive she can tell a novel-length story
with a few words. Accompanied by Phil Churchill and Andrew Dale on guitar, mandolin, fiddle and bouzouki, they create a perfect
blend of voice and melody. Sometimes melancholy, sometimes funny, always poignant,The Once sound like nothing else that has
ever come from Newfoundland. Their debut album has built a gradual but fervent following, and their live show is unique in
its combination of intimacy and power. They have won several East Coast Music and Canadian Folk Music awards, and the country
is slowly waking up to just what an amazing band they are. Since they signed to Borealis Records in 2010, they have toured
through out the country and Europe, drawing huge crowds and glowing reviews wherever they go. With Row Upon Row of the People
They Know, The Once will take their place amongst Canadas finest performers.